Radiant Face Primer for Hydrating and Blurring Skin

The W7 brand, founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, from beginners and teens to adults and makeup enthusiasts.

W7 products are 100% cruelty-free, and none of them are tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that offers easy and versatile application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

All of these W7 products are easy to use and cruelty-free. The brand's products are designed in London by professional makeup artists and are safe for sensitive skin, making them ideal for women and teens of all ages who love high-quality cosmetics.

In addition to these best-selling products, W7 also offers a pore-minimizing primer that glides over the skin, minimizing pores, blemishes, and imperfections, and creating an even-looking, smooth skin surface for makeup application. The primer contains natural fruit extract to provide pink undertones that blend easily for a light, naturally beautiful complexion, making makeup easy to apply, stay in place, and look great for longer.

Overall, W7 is a brand that is committed to providing accessible, high-quality, and cruelty-free makeup products that cater to a diverse range of customers, from beginners to makeup enthusiasts.

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