Smoothing Skin & Gripping Makeup Primer for All

This gel-based, hydrating face primer smoothes skin while gripping your makeup. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.

What we love about this primer is its ability to grip makeup, giving skin a soft-focus effect. The gel primer formula is enriched with hydrating ingredients like Hyaluronic Acid, helping skin retain moisture for a plump complexion. This primer is great for all skin types, as it has a translucent finish.

To use, apply the primer evenly to the face before makeup, using your fingertips to pat it into the skin. The warmth of your fingers will help the product melt into the skin for even application. Allow 30 seconds to set before applying makeup. Discontinue use if irritation occurs.

All e.l.f. products, including this primer, are made from skin-loving ingredients you want, without the toxins you don't. They are 100% vegan and cruelty-free, with a Leaping Bunny certification. Because kindness is chic.

The key ingredients in this primer include:

Hyaluronic Acid: Helps skin retain moisture for a plump, hydrated complexion. Niacinamide: Helps improve the appearance of enlarged pores and uneven skin tone. Rosmarinus Officinalis (Rosemary) Leaf Water: Provides antioxidant benefits to protect the skin. Melissa Officinalis Flower/Leaf/Stem Water: Helps soothe and calm the skin. Mentha Piperita (Peppermint) Leaf Water: Refreshes and invigorates the skin. Sodium Ascorbyl Phosphate: A stable form of vitamin C that helps brighten the skin.

This makeup primer is designed to grip your makeup while providing a smooth, soft-focus effect. It's perfect for all skin types and tones, as it has a translucent finish that won't clog pores. Infused with hydrating and soothing ingredients, it helps improve the overall look and feel of your skin.

Remember, all e.l.f. products are made with skin-loving ingredients, are 100% vegan and cruelty-free, and are affordable, making them an excellent choice for conscious consumers.

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