IT Cosmetics Lash Blowout Mascara - Lifts, Volumizes & Separates

Introducing the Ultimate Lash Blowout from IT Cosmetics! This first-of-its-kind mascara, developed in partnership with Drybar, brings the transformative benefits of a salon-quality blowout straight to your eyelashes.

Formulated with skin-loving ingredients and the expertise of plastic surgeons and dermatologists, this mascara delivers 19x the volume for an incredibly bold, voluminous lash look that lasts all day. 93% of users say it doesn't flake, and the conditioning formula intensifies the saturation of super-black pigment for a dramatic, eye-catching effect.

To achieve the perfect salon blowout look, simply sweep the lash-changing power brush up and through your lashes, gently rotating the wand as you reach the tips. This innovative technique creates incredible lift, separation, and definition, leaving your lashes looking visibly longer and more voluminous.

Whether you're seeking super length, dramatic volume, or natural-looking definition, IT Cosmetics has the perfect mascara to help you achieve your ultimate lash goals. Discover the Superhero Mascara, featuring Elastic Stretch Technology for a wider, longer lash look, or the Lash Blowout Mascara, with its intensely saturated pigment and lash-lifting microsphere brush for a salon-worthy blowout effect.

For those who want the added benefits of lash care, the Hello Lashes+ Mascara with Lash Care Serum is a must-try. This 3-in-1 formula delivers instant volumization and definition, while the gentle, lash-loving formula helps to minimize lash loss for softer, healthier-looking lashes.

With real results backed by consumer studies, IT Cosmetics' line of innovative mascaras is the perfect solution for achieving your dream lash look. Discover the transformative power of a salon blowout for your lashes and shop the collection today!

*Results observed in consumer panel studies.

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