Luminous Putty Primer for Skin Perfecting

The e.l.f. best-selling face primer goes luminous, delivering a soft, radiant base for your makeup application. Luminous Putty Primer grips makeup for long-lasting wear, infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.

To use, moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. For easy and hygienic putty primer application, the Putty Primer Applicator is recommended.

All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. Furthermore, all e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

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The primer delivers a luminous, radiant base for your makeup, gripping it for long-lasting wear. Infused with hydrating and plumping ingredients like hyaluronic acid and vegan collagen, the primer leaves the skin feeling soft and nourished.

To apply, first moisturize the skin, then evenly distribute a thin layer of the primer before foundation. Allow 30 seconds for it to set before moving on to the next makeup step. For a seamless, hygienic application, the Putty Primer Applicator can be used.

Committed to clean beauty, all e.l.f. products are formulated with skin-loving ingredients, free from toxins, and 100% vegan and cruelty-free. The brand's products are accessible, offering high-quality formulas at affordable prices.

Explore the wide range of e.l.f. products, from bestselling complexion enhancers to the latest skin care and makeup arrivals, all thoughtfully crafted with your skin's health in mind.

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